Emily Martin on a podcast

I'm a big fan of Emily Martin of the Black Apple. I love reading her blog posts daily and checking up on what's new in her shop. For the most part, I'm fascinated by the idea of working as an artisan full time and being able to make a living from doing what you love. It's like a fairy tale come true. Today she has a link to a podcast where she talks about how her blog works to keep her customers in touch with her and how it inadvertently drives more customers to buy her products. She describes it as being a very unusual outcome to her desire to keep in touch with her friends, family and customer base. Worth a listen, if you're interested in how blogs can help drive a small business.