How to run a successful Etsy shop

I came across a great little article by greenbean baby art today on how to run a successful Etsy shop. While I don't have an Etsy shop of my own, I regularly peruse the shops there and I would agree with her suggestions. I definitely think that those who blog or have flicker accounts tend to have more traffic to their Etsy shops and thus sell more. It's definitely also a good idea to have pre-advertised sales and store updates. I personally read the blog announcements and follow the announcements all the way up to the store update. Then I actually peek inside the store after the update to see what was put there. I think it's a matter of curiosity that I always check what was added.